Our Story

After eight years working in-house at the heart of the live events industry, including as Legal Director of The O2 and COO of MAMA Group, our founder Kirsty McShannon knew exactly what she wanted from external lawyers: specialist industry knowledge, commercial understanding and straightforward advice from people who spoke the industry's language.

She also saw an opportunity to do things differently. With tight deadlines, seasonal cash flow and the need for budget certainty, the traditional law firm model didn't always fit the way live events businesses operated.

So in 2015, Kirsty founded Azorra with a simple vision: to create the legal practice she would have wanted to instruct. One that combined the expertise of an experienced in-house team with a more modern, flexible and personable approach, offering fixed fees, subscription arrangements and practical advice delivered at the pace of the industry.

Starting as a one-person consultancy, Azorra has grown into a team of legal, HR and commercial specialists supporting businesses across the live events sector.

We're actively involved in the industry we serve. Through our relationships with organisations including AIF, BAFA, LIVE and NTIA, our contributions to industry conferences and trade press and our legal clinics, we stay close to the developments and issues affecting the sector.

Kirsty also chairs LIVE Trust, supporting the grassroots music sector.

We believe the best way to truly understand a business is to see it in action. You'll find our team visiting the venues and events our clients operate or supply, trying out their tech solutions and even wearing their merch. It's all part of how we maintain our knowledge, strengthen our relationships and contribute to the sector we're passionate about.

We celebrated our tenth anniversary in 2025, and while much has changed, our philosophy hasn't. We still believe the best legal advice comes from understanding not just the law, but the business and people behind it.